Advertising Glass is a futuristic LED display technology.
If you have ever watched a film such as Tom Cruises Minority Report you will always see sheets of glass that light up in the stores of the future. Advertising Glass is the beginning of this type of display technology.
Advertising Glass is the most powerful visual call to action you can have in your window displays.
Advertising Glass has many unique features firstly it is visible in daylight.
If you place a standard TV screen in a window display they look blacked out and cannot be viewed from across the street. This is because a standard LCD TV emits approximately 1000 nits of light where as daylight is typically 5000 nits. Advertising Glass runs at between 4000 and 6000 Nits making it as bright or brighter than daylight. Therefore it is highly visible during the day and exceptionally bright in the evenings.
This makes your advertising the brightest and most visible point in the street both day and night.
Advertising Glass Is Easily Updated
Advertising Glass can be updated quickly and easily either in store with a pc or it can be network updated over the internet. If you need to react quickly to a price drop from your competitors you now do not need to wait weeks for new point of sale you can instantly change your window advertising using the advertising glass. Therefore saving you time, money and minimising any potential losses to your competition.
Posters and TV displays block out your windows, where as the advertising glass is 80% transparent allowing for more visibility into your stores. This makes advertising glass the most unique display technology of its kind.
Obviously eye catching window displays draw In more business but the key point is that we live in a world where we are bombarded with marketing messages.
The New York Times, The Guardian and Neilson have conducted research that show we are advertised to by logo’s, TV, Radio and printed media between 1600 and 3000 times per day!
This has led to something called ad blindness! The human brain simply cannot and does not want to process this many marketing messages.
Visualize the last time you walked down a high street you will have seen countless posters, billboards, product placements and offers but how many did you really take the time to process and look at?
The answer will be not many if any at all. This is because you are suffering from ad blindness and where more interested in racing to your next appointment, thinking about the day ahead or one of a hundred different things.
You are not exclusive in this, this happens to every potential client who walks past your business.
Therefore using something as visual and eye catching as advertising glass is going to capture more eye ball attention and will ultimately lead to more customers and sales for your business.